The final course project was to create a space and exhibit for three design brands, to run in conjunction with the NYC 2016 ICFF. The purpose of ICFF downtown Pop-Up was to raise awareness of the event in the heart of the LES, where younger, creative urban dwellers reside. The space was to serve as much as a "Billboard" as it will be a functional space for the professional trade.

 

Link to the full presentation HERE